Parrot & CompassMarketing & AI systems Book a call

Case studies

Systems we've built and brands we've marketed.

Client names are kept private. Where part of a system was already in place before us, we say so.

Sponsorship sales agency · Outbound & CRM · Zoho, Apollo, cold email, Google Workspace

From spreadsheets and inboxes to a connected outbound system

Requests arrived on forms that didn't feed the tracker, contact lists lived in duplicate copies, and a prospect's history was split across the inbox, LinkedIn and the phone. We built the intake and delivery layer and the workflow that connects the tools. The CRM structure itself was the client's own design.

Results

  • 5,000+ cold emails sent and 85 prospect replies across three live sponsorship campaigns
  • A trade show and association outreach program: 810 emails, 12 replies, 3 sales opportunities
  • Hired for list building, then asked to run project management across the agency's client campaigns

How the system runs

  1. Intake on structured request forms, logged automatically
  2. One source list per campaign, de-duplicated, with exclusions applied
  3. Split into a sending file and a CRM file from the same sheet
  4. Launch on warmed accounts with stop-on-reply and unsubscribe headers
  5. Convert engaged leads so email, LinkedIn and phone sit on one record

Online tutoring company · Content & website

Turning attention into parent enquiries

Parent-facing content, website and conversion work built around trust, with monthly reporting and a paid social test.

Results

  • Instagram engagement doubled in one month, from 9.2% to 19.0%
  • Net new followers grew from +4 to +26 a month within two months
  • A new student-success post format earned 24.4% engagement, three times the next-best post

B2B ingredient brand · Content & email

A year of content that sells to trade buyers

Reels, product carousels and Stories, plus a monthly newsletter and performance report for a repeat-buyer audience.

Results

  • Monthly Instagram views doubled in a single month, from 839 to 1,839
  • Engagement held between 6.9% and 9.8% on an account of about 720 followers
  • One product carousel drew 61% more views than the previous month's average

Local bakery · Full-funnel marketing

One brand, the whole loop

Strategy, Reels, Meta Ads, email, the website and the landing pages between them, all run as one program.

Our own operations · AI system

An AI chief of staff for a multi-client studio

Built in Claude, it plans the week across client projects, sorts email by client, routes tasks and reports what changed. It grew out of an earlier n8n setup.

Founder-led consumer app · Launch

Launch content on a founder's budget

Launch content strategy, Reel concepts and covers, and a two-tier Stories system sized to what the founders could sustain.

Let's see if it's a fit.

A 30-minute call. You tell us the goal, we tell you honestly whether we're the right fit and what we'd do first.

Book a call