Parrot & CompassMarketing & AI systems Book a call

AI-powered marketing & systems studio

Marketing that runs like a system.

Parrot & Compass plans and produces your content, builds the outreach and CRM pipelines behind it, and uses AI wherever it saves time. Growth stops depending on someone remembering to follow up.

For in-house teams that need extra hands, and growing businesses that want it run for them.

Book a strategy callContract & embedded support

Booking new projects now

Industries we've worked in

Food & hospitalityEducationSponsorship & eventsB2B wholesaleConsumer tech

Selected outcomes

+107%

Instagram engagement rate in one month for AskTutors (9.2% to 19.0%)

6.5×

monthly follower growth within two months (+4 to +26 new followers a month)

25%

of replies became sales opportunities in a trade show and association campaign (3 from 12)

Trusted

Brought in for list building, then asked to project-manage campaigns across a sponsorship agency

Selected client outcomes from client reports. Baselines and full context are in our work.

Who we work with

Two kinds of clients, one way of working.

Founder-led means founder-delivered: you work directly with Tony, not an account manager.

In-house teams

Extra hands that plug into your team.

Embedded marketing support without another agency layer. Tony works directly inside your tools, workflows and team cadence, for as long as you need.

  • Marketing operations and CRM
  • Content strategy and production
  • Social media
  • Outbound and sales operations
  • AI and workflow automation
Explore contract support

Growing businesses

Your marketing, run for you.

Content, outreach and the systems behind them, handled end to end, with a monthly report you can read in five minutes.

  • Social content, Reels and ads
  • Email, newsletters and your website
  • Outbound prospecting and CRM
  • Automations that save your team hours
See services

What we do

Three services. AI where it earns its place.

Most growing businesses have the content in one place, the leads in another and the follow-up in someone's head. We connect them, and use AI where it speeds up the repeat work. Nothing goes out under your name until a person has checked it.

01

Content & Social

Strategy, production and publishing across Instagram, Facebook and LinkedIn, with paid ads and email that pull in the same direction.

  • Content strategy and monthly calendars
  • Reels planned, edited and published, shot by us or from your footage
  • Carousels, covers and branded graphics
  • Meta Ads: audiences, Pixel, conversion tracking
AI inside

AI-generated video and b-roll, faster editing, captions, repurposing and content calendars. A person signs off every final cut.

02

Outbound & CRM Systems

Prospecting that doesn't depend on someone remembering to follow up. One clean list feeds the sending platform and the CRM.

  • Prospect research and list building
  • Cold email and LinkedIn sequences
  • CRM setup, imports and field mapping
  • Sending domains, warmup and deliverability
AI inside

Prospect research, list cleanup, enrichment and personalized first lines, checked before anything sends.

03

AI & Automation

Workflows that move the work between your tools, with AI doing the sorting and drafting and a person approving what goes out.

  • AI workflow design and automation with n8n and Claude
  • AI agents with clear rules and a human sign-off
  • Knowledge bases so AI keeps your context
  • Inbox triage and email labelling
AI inside

Assistants that sort, draft and report, so your team only handles the decisions.

AI & Automation

AI that does the busywork.

Practical automations that save hours every week. Nothing goes out under your name until we've checked it by hand.

Operations

An AI chief of staff

A system that plans your week, flags what needs you, and keeps tasks from slipping across projects. We built and run one for our own studio.

Workflows

n8n and Claude automations

Connect forms, CRM, email and spreadsheets so information moves on its own instead of by copy and paste.

Inbox

Email triage and labelling

AI sorts incoming email by client and urgency, drafts replies for review, and surfaces what's waiting on you.

Sales

Research and list enrichment

Faster prospect research, cleaner lists and better personalization, checked by a person before anything sends.

Content

Faster content production

AI-assisted scripts, captions, editing and repurposing, so one piece of source material becomes a week of on-brand posts.

Reporting

Reports that build themselves

Monthly performance reports assembled from your platform data, so the meeting is about decisions, not screenshots.

See all 10 AI services

NESW

How a retainer runs

Four stages, in this order.

N · 01

Strategy Sprint

Agree the one outcome that matters most and map the simplest path to it.

E · 02

Build

Set up the content engine, the outreach pipeline or the automation, with a runbook for each.

S · 03

Report

Track what moved each week and month. Keep what works, fix what doesn't.

W · 04

Scale

Automate the parts that repeat, so results grow without adding hours.

Work

What we've built and run.

Sponsorship sales agency · Outbound & CRM · Zoho, Apollo, cold email, Google Workspace

From spreadsheets and inboxes to a connected outbound system

Requests arrived on forms that didn't feed the tracker, contact lists lived in duplicate copies, and a prospect's history was split across the inbox, LinkedIn and the phone. We built the intake and delivery layer and the workflow that connects the tools.

Results

  • A trade show and association outreach program: 810 emails, 12 replies and 3 sales opportunities, so 1 in 4 replies became an opportunity
  • 5,000+ cold emails and 85 replies across three live sponsorship campaigns (as the sending tool counts them, auto-replies included)
  • Hired for list building, then asked to run project management across the agency's client campaigns

How the system runs

  1. Intake on structured request forms, logged automatically
  2. One source list per campaign, de-duplicated, with exclusions applied
  3. Split into a sending file and a CRM file from the same sheet
  4. Launch on warmed accounts with stop-on-reply and unsubscribe headers
  5. Convert engaged leads so email, LinkedIn and phone sit on one record

AskTutors · Online tutoring · Content & website

Rebuilding social performance around parent trust

Parent-facing content, website and conversion work built around trust, with monthly reporting and a paid social test.

Results

  • Instagram engagement rate up 107% in one month, from 9.2% to 19.0%
  • Net new followers grew 6.5 times, from +4 to +26 a month, within two months
  • A new student-success post format earned 24.4% engagement, three times the next-best post

The Gelato Guy · B2B ingredient brand · Content & email

Building a consistent B2B content engine for trade buyers

Reels, product carousels and Stories, plus a monthly newsletter and performance report for a repeat-buyer audience.

Results

  • Monthly Instagram views up 119% in a single month, from 839 to 1,839
  • Engagement held between 6.9% and 9.8% on an account of about 720 followers
  • One product carousel drew 61% more views than the previous month's average

See all work and results

What clients say

In their words.

“Working with Tony was such a smooth and easy experience. He’s super detailed, clearly knows his stuff, and communicates everything in a way that actually makes sense. He built my Google profile from scratch, set up my cookie club email system and pop-up, and delivered a full set of gorgeous, plug-and-play marketing packets with walkthrough videos. Everything was thoughtful, visually clean, and easy to follow. He’s quick to respond, open to feedback, and delivers when he says he will. I’d absolutely work with Tony again and recommend him to anyone who wants to level up their online presence without spending hours figuring it all out.”
Julia RossFounder, Little Frankie’s
“We were incredibly impressed by the thorough and personalized support Parrot and Compass provided. Their clear guidance made launching our social media presence feel effortless, and their collaborative approach ensured we felt confident every step of the way. We absolutely recommend their services.”
Courtney ShepitAged Barrel Wine Cellars
Tony Ehteshami, founder of Parrot and Compass Media

Founder-led

You work directly with our founder, Tony Ehteshami.

Founder-led means founder-delivered. Tony leads and does the work on every engagement himself, inside your tools, and brings in specialist collaborators only when a project needs them. Before founding the studio in 2023 he spent eight years running hospitality operations, which is where our rule comes from: a business runs on systems, and anything that depends on memory eventually gets missed.

Certified: HubSpot Content Marketing · Meta Digital Marketing Associate · LinkedIn Marketing Strategy

About the studio

Let's see if it's a fit.

A 30-minute call. You tell us the goal, we tell you honestly whether we're the right fit and what we'd do first.

Book a call